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Guillherme Leal, Co-Founder & CEO

Guilherme is the inventor of the ShoppingPath graphical models; co-founded ShoppingPath.com, Inc. Guilherme brings the creative, innovative product development and strategic force behind the company. A pharmaceutical scientist turned information designer and entrepreneur; Guilherme has 13 years of experience in research, product development and entrepreneurialism. From 2000 to 2005, he was involved with research on Information Design and Business Models; developing the DS/SP model and patenting the model's shopping, marketing and advertising tools. From 1998 to 1999, Guilherme was responsible to create and implement a new quality assurance system at Hepacholan Inc, pharmaceutical company in Brazil. In 1998, he graduated as pharmaceutical scientist, UNESP, Brazil. From 1995 to 1997 he was a co-founder and President at All Pharma Jr., a firm representing the school's technology transfer services.

Hemanga Nath, Co-Founder & CTO

Hemanga's passion to create an enriching user experience in rich media content space and his creative thinking partnered him with Guilherme to co-found ShoppingPath, Inc. Hemanga brings in 14 years of extensive software product development experience where he worked in versatile web technologies and incubated many concepts to software products. He has worked in startups as well as largely traded public companies including Apple Inc., and Niku Corp. (acquired by Computer Associates in 2005). He was also a founding engineer at HireConnection (a subsidiary of Park Computer, Inc.) in 1998. Apart, he was one of the pioneer members to develop a software using cutting edge technologies to create a new way to research the satellite captured images while working at Department of Space, India in 1996. Hemanga holds a Bachelor of Engineering in Computer Science from Dibrugarh University, India and an MBA in Strategic Management from California State University, East Bay.

Michael Hodnett, Vice President of Sales and Marketing

Mike Hodnett's career focus is technology startup companies, and he has over 20 years experience in marketing, business development and founder roles. From 2003 to 2007, he was Sr. VP of Sales & Marketing at Genetic Savings & Clone, where he built and managed the world's first pet cloning business. From 2000 to 2003 Hodnett was eBusiness Director at PMG Group, an international marketing agency and HP spinoff cased in Amersterdam that catered to the Fortune 500. From 1994 to 1999 he founded and ran Sir Eel Pictures, a pioneering internet services and multimedia development company. In 1989, Mike founded SymArt a PC software company whose products are still sold throughout the world today.